This research by the FrameWorks Institute shows that we can help people see that poverty exists and understand its impact. We can build support for a robust welfare system. We can inspire widespread belief that change is possible and that poverty can be solved. And we can mobilise action to do so.
It recommends telling a new story that:
- starts with poverty, not politics or ideology
- says why tackling poverty matters by relating to shared values of compassion and justice
- is brought to life by messengers who embody these values
- explains how the economy locks people in poverty
- explains how poverty can be solved by positioning the economy as a designed system that can be redesigned; and benefits as helping to loosen poverty’s grip
- uses examples, rather than statistics, to show that poverty exists and to demonstrate its characteristics and impacts
- shows how we rely on public systems, painting a clear picture of what they look like
- counters fatalism with clear solutions that make a tangible difference.