This is a campaign that has been launched by NHS England in order to reduce the pressure on the urgent care system (that’s a&e and emergency gp services). The advice is to get people to go to their local pharmacist and to deal with minor ailments before they become more serious. In light of self care week (17-23 November) this campaign is encouraging people to take steps to promote their own care and to use advice services to manage minor ailments before they become major ailments.
To find out more from NHS England and being self resilient this winter visit their website here
To seek advice, or to signpost someone to advice, click here